All of the top major search engines are currently battling for market share. As social websites become more and more popular, it is becoming less common that someone will find your site through a search engine. This is exactly why you have to branch out and ensure that your content is on far more than just your own websites.

Watch what the major search engines are adding to their sites for enhanced functionality. You could just catch the next great method of finding your customers simply by watching what Google releases next as a feature. Yahoo has some great features, too. Watch what they are doing as the competition gets more fierce.

Google Tip: When looking for who is linking to a site, Google only gives a small sample of links when using this command:

link:http://www.url.com
Instead try this:
“www.url.com”

This will give you every time that specific url is listed in their results. Yahoo’s site explorer also gives a very comprehensive listing of the links pointing to a site.

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