10 Proven and Tested SEO Web site Design Tips
Everybody tends to focus only on optimizing a site’s content for higher search engine ranking, but did you know that you could even design your site for search engine optimization?
First up, what is a search engine friendly site?
A SEO friendly site is a website that is designed, and the content written and optimized to rank high in search engine results. In other words, an SEO site is one that search engine spiders find easy to ‘read’.
What are the key factors you’ve got to keep in mind before designing a search engine-friendly website?
Below are 08 of the most important SEO design tips:
>> Select suitable keywords
This is an absolutely vital aspect of website optimization. By utilizing highly targeted keywords in your web pages, you can easily have your site top the search engine rankings in your niche market.
>> Make sure you optimize every page of your website
It’s a well-known fact that major search engines does not rank a website individually, but rather, the pages belonging to that particular site. Meaning, that if your website consists of more than one page, you need to optimize the content found on each of your site’s pages.
>> Optimizing The Titles Of Your Pages
Placing your most important and targeted keywords within the title description of your web pages, is one powerful SEO technique that you need to be implementing.
All of the search engine heavyweights have many different algorithms that compute exactly where your page needs to be listed for various keyword searches.
Hence, this technique will greatly boost your site’s rankings in search engine results and will give surfers a fair idea on what your site is about.
>> It’s All About Attracting The Spiders!
So is there an alternative solution to this problem? Of course there’s one! As usual, a bunch of clever SEO experts have got around this difficulty. And what have they come up with? Well, basically, you need to provide alternative navigation to enable spiders to crawl deep within your entire site, and index every page within their results.
>> Why Not Create An Inbound Linking Strategy?
Submitting your website to popular online directories with a high page rank, is a great way to drive a swarm of laser-targeted traffic to your site.
Here’s how it works – when people visit these directories, they look up a listing of their choice. Now let’s assume that health products are your niche. When folks do a search on health products, your site too will come up in the listing. And if a visitor clicks on your link, you get more traffic and exposure!
Implementing this technique also creates plenty of links for search engine spiders to look for your site and index your web pages. Remember, if your website does not have a link directing to it on the Internet, the search engines are never going to find it; plus, you’ll not receive any traffic from the major search engines out there.
>> Informatively Label Your Links And Images
This is a great method, since telling visitors what the link they’re going to click on, enables them to have a good idea of where they are being directed to. Simply stating ‘click here right now’ is often not enough, because it doesn’t inform them what they’re in for, once they click on your links. You need to be informative as possible with all the text and graphical links on your web pages.
>> What do you mean by ‘website accessibility?’
Let’s discuss this in detail. First off, how do you analyze website accessibility? Well, you could start by testing the web page with different layouts and functionality. What attracts visitors that encourage them to stay more? Also, you need to carry out a browser compatibility check.
To put it simply, it means that your website needs to be easily accessible in the shortest possible time to enhance visibility.
>> What do you mean by ‘website visibility?’
A website that makes a noticeable presence on the web, and instantly attracts the search engine spiders. This generally involves on page SEO, identification and implementation of targeted keywords, prototype website development, etc, etc.
>> What do you mean by ‘website usability?’
Usability focuses on how user-friendly the website is. For this, you need to analyze the key areas of the website, to find out if visitors can easily and quickly access information.
You also need to work on optimizing your content, so that spiders can determine the keywords of the website, even if the Meta tags are not present. You may even try increasing the relevancy of Meta Tags with the content of your web page.
If you implement the above techniques in designing your website for search engine optimization, you can expect an instant increase in traffic, compared to that of an average website.
Well, there you have it! A detailed summary of how you need to design your website for maximum SEO purposes. Hopefully, you enjoyed reading this article and learned something from it!