I recommend incorporating Podcasts into your social marketing campaign. Podcasts are an MP3 file of you talking about anything you can imagine. Once again, these should be informative, entertaining, and valuable. You must then take these podcasts and submit them to Podcast directories. People will load them onto their MP3 players and listen to them at their leisure. I recommend incorporating podcasts and youtube videos into your blogs to generate more interaction from your visitors.

The competition right now for podcasts is so low that it is literally a wide open playing field in nearly any niche. Here is how many results come up for affiliate marketing (most are one person!):

Audacity is great free audio mixing software

http://audacity.sourceforge.net/

You need the lame plug-in for MP3s – http://lame.jthz.com/

Formatting your Podcast is simple with the software above, but you need to make sure it compares to your competition. Find a Podcast from a name you recognize in your industry. Listen to it! Do your best to mirror the level of professionalism found in the Podcast. You can get inexpensive intro audio samples here:

http://www.audiobag.com

Social Bookmarking

Social Bookmarking is just like adding a website to your favorites folder. The difference is that you are posting them to the web where anyone can find them. These websites have risen in popularity very quickly and are the secret to ranking well in the major search engines. Follow these rules and you’ll get tons of traffic quickly:

1. For every link of yours that you post, post a link of value that doesn’t belong to you.

2. Bookmark every single website and page you own including your profiles on every networking website, different blog posts, press releases, articles and every other piece of internet real estate you have.

3. Use proper tags to identify your site to others. Try to keep it under 30 tags and double check to see if they want tags separated by spaces or commas. If they want terms separated by spaces, join words with a dash or hyphen (-), pluses (+) and underscores (_).

4. Contact friends and family to request that they bookmark your websites. This will get you extra traffic, as the more bookmarks there are of your site, the more exposure you get.

I strongly recommend bookmarking your sites to as many different services as possible. You will want to do a ton of research on these sites to see what is resonating with your audience.

The main problem with this is that many people are gaming these sites. To see who is a spammer, look for sites with no true reason to be bookmarked. If there is nothing special or attractive about the site, ignore it. Odds are pretty high that it was just someone gaming the system.

Here are some tools that make social bookmarking a breeze:

Onlywire – www.onlywire.com – Submits to 15 Social Bookmarking services at once.

The Socializer – http://ekstreme.com/socializer – Submits to over 50 different Social Bookmarking websites and saves your sites information.

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