Adventure Studios LLC Brings Guest-Trip Motivation® Analysis to Optimize Marketing and Promotional Dollars Spent for Hotels, Restaurants, and Themed Entertainment Venues

Westlake Village, CA February 21, 2005 — Out-of-Home entertainment specialist Adventure Studios LLC announced today that it has structured its proprietary Guest-Trip Motivation® methodology into several marketing services products for out-of-home entertainment facilities. The marketing services are applicable to retail-entertainment centers, themed entertainment facilities, and other place-based entertainment and hospitality venues including museums, restaurants, and retail stores.

“Adventure Studios has using Guest-Trip Motivation® research methodology as part of our client market and customer feasibility work, as well as tenanting and leasing strategies, for a long time,” said Amy Giggins, Marketing and Communications Director for Adventure Studios LLC, “we’ve come to realize that this proprietary market research method is not just useful for project feasibility studies, but in making tactical decisions for marketing and promotions expenditures, even sponsorship plans, at the individual property level.” The Adventure Studios methodology looks specifically at universal categories of customer out-of-home behavior, analyzed at the local property level, including activities such as eating out, dating, browing, plan-ahead events, even errands and time with visiting friends and relatives.

Adventure Studios LLC, themed entertainment and retail-entertainment consultants, initially developed Guest-Trip Motivation® analysis as a means to predict the feasibility of retail-entertainment and urban entertainment centers, and to create a more rigorous means of structuring leasing and tenant mix programs for client facilities. Adventure Studios company founder Don Bredberg at one time led the Universal Studios CityWalk Roll-Out Program, and at that time began looking for ways to better predict the potential customer support for hybrid retail real estate facilities. “Its an interesting thing in this competitive world, ” said Don Bredberg, “trying to figure out what your potential guests will do once the screen door slams and they’ve left their house or hotel room looking for something to do.”

“The value of Guest-Trip Motivation® methods is most apparent to venue owners, marketing managers, and other decision-makers at the local property level,

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