Select appropriate keywords for your products and services:

Do a research on what you sell at your site, and select the best “Keyword” which people use to query your product. For example, A site selling donuts can be optimized for “donuts”, “fresh donuts”, “donuts in river dell” and so on. You should evaluate your keyword and should go for specific one instead of targeting broad categories, i.e. Term “Billing” is a broad category, people searching for “Medical Billing” or “Billing Software” might not interested in “Online Billing system”.

Here I am suggesting some tools which you can use to find the right keywords for your site.

• Human Mind :Of course this is the first and most trusted resource gifted by God in every human. You know your product better, just analyze the variations of your product name, using which user can reach you better.
• Overture Search Term Suggestion Tool : Very much informative tool, it will provide you specific details i.e. related searches that include your terms, how many times the search has been done for that keyword in last month. This way you can evaluate the popularity of your search term.
• Google Adword’s Keyword Tool : Perhaps one of the best tool I used to get the idea of new keyword. You can get additional search term idea for your keyword or key phrases. It displays the results matching querries and suggest alternate terms.
• Good Keywords: Free keyword research tool. You can download this software and can use finding the perfect set of Keywords for your website.
• Word Tracker : This is a paid software and provide intensive keyword research.

Check the followings before you go ahead with your key word set:

• Misspellings
• Singular and plural
• Not too large phrase
• Phrase relevant to what your site sell
• Don’t go with too many keywords. Select five best keyword for your site.
• Think yourself as a customer or buyer and thing what keyword you would have use for search.

It is always beneficial to have a descriptive and relevant keyword specifically targeting your probable customers. A visitor will remember you and can be a returning customer of your site.
Next Articles:

• Understanding Search Engine’s Behavior
• Understanding Requirements of a Website
• Understanding Site Structure
• Understanding your Keywords
• Understanding Content Creation
• Understanding Title, Meta tags, Text links and other elements.

More to come
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