Increasing cost of marketing is a matter of worry for many small business owners. One of the best ways to insure your profit is “cut your cost”. Please look at the following questions, as it may have some serious relation with your future business development

- Are you frustrated with increasing cost of advertisement and promotions?
- Do you putting too much in marketing and see you’re hard earn money going to drain?
- Are you looking for a low cost marketing solution, which gives you maximum returns and a regular stream of prospects?

Why not try different marketing strategy, that work 24 hours to 365 days compare to cost of your one month advertisement expenses.

“Unconventional marketing intended to get maximum results from minimal resources”.

Coined by Jay Conrad Levinson, guerilla marketing is more about matching wits than matching budgets. Guerilla marketing can be as different from traditional marketing as guerilla warfare is from traditional warfare. Rather than marching their marketing dollars forth like infantry divisions, guerilla marketers snipe away with their marketing resources for maximum impact.

So if you are running a small business with low marketing budget then Guerilla Marketing is the best marketing for you. The basic aim of a guerilla marketer is to make sure that each rupee of your marketing budget gives a result of thousand rupees.

What benefits would you reap from this marketing style?

• Saving of precious financial resources.
• Maximum penetration of the target market with little effort.
• Tab on the number of hands that would be required for marketing.
• Guerrilla marketing is very adaptive to your particular strengths and preferences.
• Guerrilla marketing, in general, can be applied to any type of business, product or service. There are valuable tactics to cover everything.

The following guerrilla marketing tactics can help you to wage an inexpensive, yet highly effective, marketing campaign for your consulting firm or freelance business.

• Start a website related to your industry that will bring potential clients to your site. Advertise your services there.
• Try to cross advertise. In other words let other website owner advertise on your site and do the same on there.
• Send e-mail newsletters to current, past, or potential customers on a regular basis.
• Send cards or e-cards to clients on special dates: their birthday, the day of your first meeting, a thank-you card after you give a pitch, etc.
• Give free samples, trials, consultations, etc. Everyone loves getting something for free.
• Regularly participate in online newsgroups and forums. Include your business name and contact information in a signature file at the bottom of every post you make.
• Get referrals using your business cards. Trade sets of business cards with other businesses in your field, but not directly competing with yours, or give them to clients who have good things to say about you and a good contact list.
• Last but not the least does whatever your competition isn’t doing

Bottom line is getting the maximum out of your efforts and investments. A penny is worth a dollar. Even if you spend 20% from your marketing budget for online marketing, you will be getting 80% of the results. An evenly distributed marketing plan can give you better result, than a traditional one.

©2006 Arun Tibrewal. If you like to republish this article, you can do so, if you wont alter it in any means and include my resource box with a live link. Just drop me a mail and I will forward you the formatted article immediately.

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