Have you ever heard the term “Content is King”? It’s true, but the most important details is being left out.

The RIGHT Content is King!

What you should be doing is focusing on creating the content that will suck in visitors like crazy. Certain specific things will pull in visitors with little or no effort from you, outside of creating the content. This is exactly what you should be focusing on. The term Linkbait refers to creating the RIGHT content and here is how you do it.

Method #1: Controversy

What problems are your customers facing? Either create or have a tool created that addresses this problem and makes it easier to deal with. It could be a Firefox or Internet Explorer Tool bar, a desk top software, or a web based application. No matter how simple, if it works, you can expect tons of highly targeted traffic.

If you plan on selling the software, create a free version to ensure that you pull in the most interested people to your list and you will be able to contact them with follow up offers later, as well.

Once you have this linkbait created, you must ensure that your potential customers find it. Here is a visual process map that shows you how to spread this content out as far as you can.

The key is to remember that your Linkbait does not only have to go in one place. Post it to places like Squidoo, your social networking profiles and article directories to really make a difference. Next, social bookmark it everywhere!

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