Most business professionals and marketers establish a marketing campaign in order make their business a successful affair. There is a lot of efforts and dreams involved in this regard. It is good to be optimistic about a marketing campaign and expect best results. However, there are times when you find that the marketing campaign you [...]

How marketing and sales differ from each other? But its marketing which boost sales…. People who are not well acquainted with the concept of marketing often define marketing and sales as the same process. However, there is a lot of difference between marketing and sales. Marketing skills let you convert your prospects or leads in [...]

A wise marketer once said, “Never allow buyers to think twice as that may provide a chance for a competitor to grab the deal.” Do you still believe in creating a traditional website with hundreds of pages and selling numerous products? Think again, as it may be a disaster for your online identity. Mini websites [...]

Email marketing – is this an legitimate tool of direct marketing? Email marketing is still new to many organizations and they do not have proper knowledge of developing a plan for launching effective email marketing. Most of marketing executives are unable to develop a plan that clearly demonstrates to management the value and ROI of [...]

Marketing methodology and time management – A practical approach. A day off: Extensive field marketing in streets of New Delhi. Something comes out from clear mind about what I learnt in my early years. “Key to success is effective time management.” Sounds great!! Ever imagine how it is hard to implement in your day today [...]