If the circus is coming to town and you paint a sign saying “Circus Coming to the Fairground Saturday,” that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed, that’s publicity. And if you get the [...]

A smart marketer once said, “The Internet will create new winners and burry the laggards.” Today marketers need hard thinking about how to operate and compete. Internet is full of resources, you read lot of resources on marketing and online business. Most of what appears on internet about marketing is made to help you market [...]